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Decoding Pantone Color of the Year 2024


t is the season for excitement and color, and just like the annual ritual, the anticipation had been building up as Pantone prepared to unveil the Color of the Year. Drumroll, please! Without holding back any longer, let’s dive into the moment we’ve all been waiting for, the grand reveal of the Pantone Color of the Year 2024!

And the hue that’s about to steal the spotlight and color our world in the most delightful way is… Peach Fuzz! 

Imagine a velvety, gentle peach tone that goes beyond aesthetics; it’s a warm embrace for the mind, body, and soul, encapsulating our shared desire to nurture ourselves and others.

Laurie Pressman, the Vice President of Pantone Color Institute says with the ‘Color of the Year’ program, their aim is to draw attention to the relationship between culture and color. They want to highlight to their audience how what is taking place in our global culture is expressed and reflected through the language of color. She says “This thought process rings just as true today just as it did back in 1999. That’s one of the major reasons why, each year, so many around the world look forward to our Pantone Color of the Year announcement.”

But why are colors important in our lives?

Color is not just a visual feast for the eyes; it’s a silent storyteller, shaping our perceptions and emotions in ways we might not even realize. They have the remarkable power to evoke feelings, trigger memories, and even influence our decisions. From the warm embrace of a sunset to the cool tranquility of a blue ocean, each shade carries its own unique energy. In fashion, it expresses personality; in art, it conveys emotion. Colors can uplift our spirits, calm our minds, and spark creativity. They’re the unsung heroes of our daily experiences, painting the canvas of our lives with a palette of possibilities. 

So, next time you find yourself captivated by a burst of color, remember that it’s not just a pigment on a surface; it’s a silent symphony, and companies like Pantone are the conductors orchestrating the cohesive fusion of shades in our world.

Elevating the anticipation, as each new year approaches, Pantone unveils the ‘PANTONE® Color of the Year.’ A widely discussed phenomenon, this event sparks excitement among designers, clients, and consumers alike.

Qalara invites you on a journey together as we unravel the wonders of Peach Fuzz. From understanding its essence to discovering ingenious ways to weave it into our work, businesses, and life in general – this is more than just a color; it’s a vibrant expression of our collective spirit.

Get ready to embrace the Peach Fuzz revolution and make the Color of the Year 2024 your own!

pantone-color-of-the-year-2024-peach-fuzz-animation_1280px (1)
via Pantone

During a period marked by turmoil in various aspects of our lives, the yearning for nurturing, empathy, and compassion intensifies, paralleling our visions of a more peaceful future. The recognition of good health, stamina, and strength as essential components for a fulfilling life becomes increasingly apparent in this context. In a world often fixated on productivity and external accomplishments, it becomes imperative to acknowledge the significance of nurturing our inner selves. Amid the relentless pace of modern life, finding moments of respite, creativity, and human connection gains paramount importance.

As we navigate the present and lay the foundation for a new world, there’s a collective reassessment of priorities. The current landscape prompts a reframing of how we want to live, marked by intentional self-expression and thoughtful consideration. The recalibration of priorities aligns with internal values, placing a heightened focus on both mental and physical health and the cherished aspects of life – the warmth and comfort derived from spending time with friends and family, or simply relishing a moment of solitude.

In light of these considerations, the Pantone Color of the Year for 2024 was chosen with a deliberate focus on community and the act of coming together with others. The selected color aims to articulate our desire to be close to loved ones and the joy derived from tuning into our authentic selves, savoring moments of quietude. 

It embodies a warm and welcoming embrace, conveying messages of compassion and empathy. This color exudes a nurturing quality, fostering a sense of tactility that brings people together, evoking a feeling of days that, while seemingly simpler, have been reimagined to embody a more contemporary ambiance. Its gentle lightness and airy presence serve as a beacon, lifting us collectively into the future.

Dreamy Peach Fuzz Jungle

Subtly sensual and heartfelt, Peach Fuzz (PANTONE 13-1023), the Color of the Year 2024, embodies a message of kindness and tenderness. This warm and cozy peach hue fosters a sense of togetherness, offering a sanctuary for moments of stillness and connection.  health and well-being.

Nestled between pink and orange, Peach Fuzz inspires belonging, recalibration, and nurturing, creating an atmosphere of calm and healing. In a world marked by turmoil, its gentle lightness impacts our well-being, evoking a new modernity rooted in empathy and compassion. With a vintage vibe and contemporary ambiance, Peach Fuzz reflects our collective desire for a peaceful future, reminding us to cherish moments of respite, creativity, and human connection. As we navigate the present and look toward a new world, Peach Fuzz symbolizes the importance of community, embracing the warmth and comfort of relationships and encouraging a focus on health and well-being.

In the chaos of modern life, this Pantone Color of the Year 2024 invites us to savor quiet moments and celebrate the joy of being close to those we love, offering a nurturing and welcoming embrace that lifts us into a more compassionate future.

Let’s have a look at how big players in the industry have influenced the selection of Peach Fuzz.

Louis Vuitton Peach Fuzz Qalara
Prada Peach Fuzz Qalara

Let’s discover diverse insights and reactions from individuals shaping the conversation around this year’s color choice.

“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love. The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul,” said Laurie Pressman, Vice President of the Pantone Color Institute

In an interview with Pantone, when asked – ‘How did you interpret the concept behind the Color of the Year and incorporate that into your work?’ Yiying Lu – an artist, public speaker, and pioneer in the democratization of art replied:

“To me, it's a humane color: it hugs you, gently smiles at you, and puts you at ease. It is nostalgic and yet modern, simple yet complex, but always welcoming, loving, and kind. When I integrate Peach Fuzz into my work, I remind myself to create compositions of shapes, space, and forms with similar and complementary colors to evoke those feelings.”

Talking to Hola.com about Peach Fuzz, Carlos de Moya, a Dominican fashion designer known for his fresh ideas and for pushing boundaries in fashion while making garments look effortlessly chic, said: 

“Peach Fuzz comes to revolutionize everything we understand ourselves to be in the most harmonious way possible. This soft hue makes us happy, enriches our emotions, revitalizes our energy, and allows us to enjoy the warmth of being together more than ever. While we have already witnessed this hue present in practically all fashion weeks during recent seasons, its new title, Color of 2024, will undoubtedly make its transition from the runways to the streets, this peach tone is a declaration for coexistence, tenderness, and the impulse of collaboration, the same ideals that the fashion industry has promoted and embraced in recent years.”

Carlos de Moya enthusiastically endorses Pantone’s choice and eagerly anticipates integrating the hue into his future creations. “This color of 2024 is a feast for the senses,” he remarked.

With an impressive 267,717 likes within just two days of its Instagram debut, Peach Fuzz is making waves in the worlds of fashion designers, architects, and influencers alike. It’s not just a color; it’s the new black in town.

Keep reading to discover exclusive Qalara products across categories such as Fashion, Decor, Furnishings, and more…

Qalara Fashion Pantone Peach Fuzz
Moodboard by Shambhavi

Captivating and welcoming, PANTONE 13-1023 Peach Fuzz is a nurturing peach tone that evokes an instinctive desire to reach out and touch. This color communicates a sense of tactility, manifesting in sueded, velvety, quilted, and furry textures that offer a luxurious, soothing, and soft feel. PANTONE 13-1023 Peach Fuzz envelops with its peach hue, awakening the senses to the comforting embrace of tactility and cocooned warmth.

As brand owners, if you’re contemplating ways to keep your inventory current and make a splash in the market with Peach Fuzz, look no further than Qalara. We’ve got you covered with a curated selection of Peach Fuzz-inspired offerings!

Tasseled Drop Earrings
Tasseled drop earrings
Handmade backpack
Handmade backpack
Hand stitched cotton tassel tie peach dress
Tassel tier dress
Floral print peach smocked sleeve ruffled top
Floral print ruffled top
Stripe-quilted tie-&-dye pouch
Quilted tie & dye pouch
Casual orange hemp lyocell & linen blend lounge pant for women
Hemp & linen lounge pants
Qalara Interiors Home Decor Pantone Peach Fuzz
Moodboard by Shambhavi

Incorporating the soft and cozy PANTONE 13-1023 Peach Fuzz into home interiors establishes an inviting atmosphere. Whether adorning a painted wall, enhancing home décor, or serving as an accent within a pattern, PANTONE 13-1023 Peach Fuzz promotes a sense of gentle warmth. This hue seamlessly infuses our most personalized spaces with a comforting and welcoming presence.

Notions of love canvas wall art (medium)
Notions of love wall art
Hand beaded peach table runner
Beaded table runner
Hand braided beige jute rug with tassels
Braided jute rug with tassels
Tulip fantasy ceramic bowl planter
Ceramic bowl planter
Handwoven fluffy tasseled peach cushion cover
Handwoven fluffy cushion
Sequin embroidered popsicles peach cushion covers (set of 2)
Sequin popsicles cushion covers
Qalara Kitchen Pantone Peach Fuzz
Moodboard by Shambhavi

A pristine peach hue with a vintage allure, PANTONE 13-1023 Peach Fuzz gracefully echoes the past while embracing a modern essence. Radiating a visually tactile quality, PANTONE 13-1023 Peach Fuzz beckons users to indulge their sense of touch. Its warm and inviting tactility makes it an appealing choice for an array of kitchenware, from plates and utensils to cookware and accessories. Conjuring thoughts of sweet and delicate tastes, PANTONE 13-1023 Peach Fuzz adds a touch of sophistication to kitchenware, creating an ambiance that tempts the palate with delightful and fragrant culinary experiences.

Round marble textured cheeseboard
Wood & marble cheeseboard
Peachy watercolor kitchen towels (set of 3)
Tie & dye kitchen towels
Macrame cotton monochrome fringed coasters (set of 2)
Macrame fringed coasters
Beige oval serving trays (set of 6)
Minimal serving tray
Luxe rimmed molded porcelain mug
Molded porcelain mug
Enamelled peach wooden platter
Enameled wooden platter

To showcase the allure of Peach Fuzz in your store’s visual merchandise, convey its essence with this persuasive pitch.
Pantone’s Color of the Year 2024 Peach Fuzz is a palette that combines a touch of nostalgia with a celebration of transformation, reflecting a shift towards a more positive way of living. The color palette evokes a sense of freedom and encourages the exploration of creative potential, symbolizing a collective journey to reimagine the future. At the heart of fashion is a desire for personal self-expression, and the chosen tones exude feelings of joy and comfort, signaling a bold entry into a new era.

Discover the secrets to elevating your store’s visual appeal with Pantone’s Color of the Year! Qalara has got you covered – click here to optimize your visual merchandising now.

Peach Fuzz Color Psychology Qalara

Sun rises from the east. 

One plus one is two.

This is a pink color;

and so is this.

There’s a difference between the first two sentences and the third one. ‘Sun rises from the east’ is a universal truth. One plus one on every calculator shows two. But, there can be a hundred shades that can be called pink. This is where the problem lies. Designers and clients before the year 1963 had only one way to get the exact color in the client’s mind – trial and error. This process was as time-consuming as it was frustrating.

This is the problem that Pantone (meaning all colors, combining pan and tone) identified and attempted to solve. In their own words, “In 1963, Pantone revolutionized the printing industry with the colorful PANTONE MATCHING SYSTEM®, an innovative tool allowing for the faithful selection, articulation, and reproduction of consistent, accurate color anywhere in the world.” This was the first time designers, clients, printers, and ink producers got the exact color, that they visualized, on paper!

Ever wondered how Pantone manages to keep all those colors in check? They’ve created this neat tool that uses a special numbering system and chip format which is the secret sauce behind the Pantone brand.

Pantone isn’t just for show; it provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. It covers everything, from fashion and beauty to interior and industrial design, boasting a whopping 10,000+ color standards. These standards apply to a range of materials, like printing, textiles, plastics, pigments, and coatings.

Pantone is the trusted choice of over 10 million global designers and producers. Using advanced X-Rite technology, Pantone Standards offer digital and physical color specifications. The Pantone Color Institute™ provides customized color standards, brand identity consulting, product color guidance, and trend forecasting, including the Pantone Color of the Year and Fashion Runway Color Trend Reports.

Pantone Standards are available both digitally and in the real world. And to stay ahead of the curve as technology shakes up the design game, they’ve got nifty tools like PantoneLIVE and Pantone Studio. These tools ensure that your colors stay relevant and achievable in the ever-evolving world of design.

Back in 1999, the Pantone Color Institute launched the Pantone Color of the Year educational program. Their goal was to spark a global conversation among the design community and color enthusiasts. The initiative aimed to underscore the connection between culture and color, emphasizing how the happenings in our global culture find expression and reflection through the language of color.

Pantone Color of the Year 2000

Pantone selected powdery Cerulean as the inaugural Color of the Year 2000 to symbolize tranquility and calm for the new millennium. In their statement, Pantone explained that they opted for blue as it’s the most universally accepted color, transcending race, gender, and nationality. The widespread use of blue in consumer products globally and its appeal to diverse audiences influenced the choice of blue as the very first Color of the Year.

Annually, the Pantone Color Institute’s global team of color experts painstakingly explores the global landscape for burgeoning color influences. This comprehensive quest encompasses diverse domains, ranging from the entertainment industry with films in production, perusing traveling art collections and emerging artists, dissecting fashion trends, scrutinizing all facets of design, evaluating aspirational travel destinations, and studying evolving lifestyles, playstyles, and pleasurable escapes. The considerations extend to socio-economic conditions, while also incorporating the impact of new technologies, materials, textures, and effects on color.

In this dynamic exploration, influences are drawn from relevant social media platforms and globally captivating sporting events. The selection process recognizes that every facet of our culture throughout the year contributes to shaping the Pantone Color of the Year. The weight assigned to each influence varies, mirroring the dynamic shifts in the cultural landscape. Looking back, for instance, technology played a marginal role 15 years ago, in stark contrast to its substantial impact today. Gaming, social media, augmented and virtual reality, as well as physical design, are intricately intertwined with our technology, influencing and expanding the color palette available in the digital environment.

reflecting on 25 years of pantone Qalara

Over the years, the Pantone Color of the Year initiative has transformed into a globally recognized cultural phenomenon, captivating the creativity of designers, brands, and consumers alike.

As the 25th year of this program is celebrated and reflection on the profound role color plays in the shared human experience takes place, there is hope that it has sparked a new perspective on color – one that emphasizes its connection to emotion and the expression of human feelings. The aspiration is for observers to appreciate the various hues that surround them, allowing their gaze to linger a bit longer on the shades and tones as history unfolds.

Since the introduction of PANTONE 15-4020 Cerulean Blue as the inaugural Pantone Color of the Year in 1999, its profound influence on product development and purchasing choices across nearly every industry and country worldwide has been witnessed. With each passing year, its popularity has grown, leaving an indelible mark on fashion, color cosmetics, home furnishings, automotive and industrial design, as well as product, packaging, multimedia design, and commercial interiors.

The makers have time and time again expressed their gratitude for providing a platform where designers and color enthusiasts from around the globe feel empowered to narrate their stories through the language of color, showcasing their creativity within their communities. Anticipation exists for the continuation of this journey for many more years, fostering a vibrant and colorful arras that reflects the ever-evolving landscape of design and human expression from a spectator perspective.

“It’s important to remember that the goal of the program isn’t to promote one particular color, although we do see that colors we select to be our Pantone Color of the Year increase in popularity, and once integrated into the cultural mindset, become even more influential the following year.” Laurie Pressman, Vice President - Pantone Color Institute

In agreement with Pressman’s assertion, let’s explore the colors of the year from the past 5 years that continue to maintain relevance.

Pantone Color of the Year 2023 Qalara Viva Magenta
Pantone Color of the Year 2022 Qalara Veri Peri
Pantone Color of the Year 2021 Qalara
Pantone Color of the Year 2020 Qalara Classic Blue
Pantone Color of the Year 2019 Qalara Living Coral


In decoding the essence of Peach Fuzz, we’ve journeyed through the profound impact of color on our lives, explored Pantone’s illustrious history, and delved into the intricate process behind selecting the Color of the Year. 

Peach Fuzz, the captivating hue for 2024, stands as a beacon of warmth, unity, and compassion in a world seeking respite.

Qalara invites brand owners to explore Peach Fuzz-inspired offerings. From fashion to furnishings, Qalara ensures you stay on-trend and make a lasting impression in the market. 

Happy shopping,

Peach on, trendsetter!

Brownie points for staying with us throughout this comprehensive piece! Here’s a little something for you.

Downloadable Exclusive Peach Fuzz Wallpapers:

Peach Fuzz_Wallpapers by Qalara
Peach Fuzz_Wallpapers by Qalara
Peach Fuzz_Wallpapers by Qalara
Peach Fuzz_Wallpapers by Qalara
Peach Fuzz_Wallpapers by Qalara

~ Written by Shambhavi & Utkarsha Rai


  • Tanya Chaturvedi

    LOVE THIS PIECE! 💜 💜 so well articulated and it’s lovely to see just well-researched articles

  • The aesthetics and content blend seamlessly, creating a delightful experience. Well done!

  • Tanaya Kulkarni

    Loved reading about this extensively comprehensive breakdown of the winning Color of the Year. This article does an excellent job of explaining how this fascinating color can be used in various applications. I found it full of insights and interesting to read.

    • Thank you so much Tanaya. Appreciate your comment and so happy you found the blogpost ‘peachy.’

  • Akashdeep Mallick

    For those who admire creativity, this piece is a goldmine because of its stunning aesthetics and graphical portrayal.

    • Hey Akashdeep, thank you so much for your kind words. We’re always striving to put the best content out there!

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