{"id":17188,"date":"2023-04-28T20:06:21","date_gmt":"2023-04-28T20:06:21","guid":{"rendered":"https:\/\/www.qalara.com\/blog\/?p=17188"},"modified":"2024-08-06T10:36:24","modified_gmt":"2024-08-06T10:36:24","slug":"lasting-impression-at-tradeshows","status":"publish","type":"post","link":"https:\/\/www.qalara.com\/blog\/lasting-impression-at-tradeshows\/","title":{"rendered":"How to make a lasting impression at tradeshows"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17188\" class=\"elementor elementor-17188\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d7f61f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5d7f61f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f61e8f0\" data-id=\"f61e8f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a486e8e elementor-widget elementor-widget-spacer\" data-id=\"a486e8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64408b elementor-widget elementor-widget-elipsa_core_dropcaps\" data-id=\"f64408b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elipsa_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" style=\"color: #874439\">T<\/span>\n\t\t\t<p class=\"qodef-m-text\" style=\"color: #000000\">he trade show season can be a lot to take in. Brands and retailers all over brace themselves much in advance. Anticipating a perfect trade season, the focus is on catalog, display, merchandizing, and visuals. Even after a whole lot of planning and prepping, participating in fairs can feel unnerving for novice and many experienced ventures alike. With this blog, let us crack the code on how to leave a lasting impression at tradeshows.<\/p>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d57033 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9d57033\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-340f22b\" data-id=\"340f22b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7a1403 elementor-widget elementor-widget-text-editor\" data-id=\"b7a1403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Marketing, digital outreach, advertising, collabs are the significant \u2013 primary even \u2013 means of driving sales these days. But, expos and exhibitions are where the real action is centered. These events bring together industry experts and professionals keen to showcase their products and services. Hence, once you find your way in, there&#8217;s immense potential to network! The dynamic nature of a trade fair can bring an influx of newer clients to you in a short span of time. As a brand or a retailer, you&#8217;ve got to tap the right opportunities so you can maximize reach and achieve growth in your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dab823a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"dab823a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-527313d\" data-id=\"527313d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59403fa elementor-widget elementor-widget-text-editor\" data-id=\"59403fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"text-decoration: underline; color: #874439;\"><a style=\"color: #874439; text-decoration: underline;\" href=\"https:\/\/www.qalara.com\/?utm_source=Blog&amp;utm_medium=lasting_impression_at_tradeshows&amp;utm_campaign=blog_to_qalara\" target=\"_blank\" rel=\"noopener\">Qalara<\/a><\/span> lists some crucial tips so you can increase your chances of success at trade shows. Read on to discover how to make a lasting impression and stand out from the competition at trade fairs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d855b1 elementor-widget elementor-widget-spacer\" data-id=\"8d855b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-158657f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"158657f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48bb4bd\" data-id=\"48bb4bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e2fc957\" data-id=\"e2fc957\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87908c5 elementor-widget elementor-widget-text-editor\" data-id=\"87908c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Table of contents:<\/strong><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#a\"><span style=\"text-decoration: underline;\">Why exhibit?<\/span><\/a><\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ol><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#a-1\"><span style=\"text-decoration: underline;\">Networking opportunities<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#a-2\"><span style=\"text-decoration: underline;\">Leads and sales<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#a-3\"><span style=\"text-decoration: underline;\">New products<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#a-4\"><span style=\"text-decoration: underline;\">Industry trends<\/span><\/a><\/span><\/li><\/ol><\/li><\/ol><\/li><\/ol><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b\"><span style=\"text-decoration: underline;\">How to leave a lasting impression?<\/span><\/a><\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ol><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-1\"><span style=\"text-decoration: underline;\">The booth basics<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-2\"><span style=\"text-decoration: underline;\">Highlight your USPs<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-3\"><span style=\"text-decoration: underline;\">Smart curation<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-4\"><span style=\"text-decoration: underline;\">Know your product<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-5\"><span style=\"text-decoration: underline;\">Engage effectively<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-6\"><span style=\"text-decoration: underline;\">Promote proactively on social media<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-7\"><span style=\"text-decoration: underline;\">Banners, posters and catalogs<\/span><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#b-8\"><span style=\"text-decoration: underline;\">Follow up &amp; nurture<\/span><\/a><\/span><\/li><\/ol><\/li><\/ol><\/li><\/ol><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#c\"><span style=\"text-decoration: underline;\">Upcoming fairs and tradeshows<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><a href=\"#d\">Conclusion<\/a><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1bccb6f\" data-id=\"1bccb6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400db63 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"400db63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a14d673\" data-id=\"a14d673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352e5e3 elementor-widget elementor-widget-spacer\" data-id=\"352e5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c91eb5 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"4c91eb5\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"a\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t<h2 class=\"qodef-m-title\">\n\t\tWhy exhibit?\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fd3547 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2fd3547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f0c79\" data-id=\"46f0c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525a487 elementor-widget elementor-widget-text-editor\" data-id=\"525a487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Why should you attend or exhibit at trade shows and what do they offer to up-and-coming businesses?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708683f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"708683f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-862d38c\" data-id=\"862d38c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2717f2b elementor-widget elementor-widget-spacer\" data-id=\"2717f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d49c3d elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"8d49c3d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"a-1\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t1. Networking opportunities\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-715a40c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"715a40c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8053735\" data-id=\"8053735\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cec871 elementor-widget elementor-widget-text-editor\" data-id=\"7cec871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Building relationships and learning from the experts of the field can work wonders for your brand. Trade fairs offer just that. NY NOW, a popular wholesale marketplace estimated that <span style=\"text-decoration: underline;\"><a href=\"https:\/\/nynow.com\/whyattend\" target=\"_blank\" rel=\"noopener\">70% of exhibitors<\/a><\/span> came to its show to launch new products. A convention of this sort can lead to new business opportunities and collaborations. An avenue to get-to-know and then eventually grow! As a retailer, you can connect with many potential clients or even enhance your own catalog by onboarding newer products you come across.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2f1711 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b2f1711\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70145ee\" data-id=\"70145ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06b6f08 elementor-widget elementor-widget-spacer\" data-id=\"06b6f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163621a elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"163621a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"a-2\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t2. Leads and sales\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85d46fb elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"85d46fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dee1ce\" data-id=\"0dee1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fba93c elementor-widget elementor-widget-text-editor\" data-id=\"6fba93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Amid a sea full of buyers and other retailers, you are bound to generate new leads and convert some of them into sales. Make sure you offer excellent experience to visitors by conducting demonstrations, sample giveaways, and extending promo offers. Such engagement strategies can draw attention to your stall and attract the crowd. This will eventually contribute towards the growth of your customer base.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f40278 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6f40278\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e502b9\" data-id=\"1e502b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-200ff05 elementor-widget elementor-widget-spacer\" data-id=\"200ff05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3134208 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"3134208\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"a-3\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t3. New products\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4875d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"dd4875d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc35472\" data-id=\"dc35472\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-daedac2 elementor-widget elementor-widget-text-editor\" data-id=\"daedac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">With access to fairs, you get a free pass to explore the latest products and services from other exhibits. As per the scale of the event, products can range across styles, categories, themes, and trends! You can evaluate trendsetting offerings and thereby enhance your own resources so as to keep up. In the long run, such exposure will let you strengthen your own product, giving you the competitive edge. All in all, making your presence felt at these expos will pave the way for a newer, better, and more innovative version of your brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68bdfb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"68bdfb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d79d54\" data-id=\"3d79d54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2585482 elementor-widget elementor-widget-spacer\" data-id=\"2585482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57da5a0 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"57da5a0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"a-4\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t4. Industry trends\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7239c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c7239c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59a2e72\" data-id=\"59a2e72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21df397 elementor-widget elementor-widget-text-editor\" data-id=\"21df397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Amid a world full of inspiration, it is easier to get swayed and lose focus of what is at the fore. Wholesale fairs let retailers stay up-to-date with the latest industry trends and developments. Interesting seminars, discussions, workshops, and presentations are lined up at these exhibitions. While here, you can absorb unadulterated information about new technologies, best practices and regulatory updates. This can help you stay ahead of the curve and adapt to the volatile market.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3267b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3f3267b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-850c76d\" data-id=\"850c76d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b8251a elementor-widget elementor-widget-text-editor\" data-id=\"6b8251a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Past few years, the dialogue around sustainable design has been picking up traction. Coupled with fresh concepts such as artisanal creations, fair-trade offerings, women-led brands, and more, these trends make the market an ever-shifting entity. Only trade shows can give you a widespread and all-encompassing view of such trend-motivated products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2ffe37 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b2ffe37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2601dd3\" data-id=\"2601dd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc7f9cc elementor-widget elementor-widget-spacer\" data-id=\"cc7f9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5061ae elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"e5061ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tHow to leave a lasting impression?\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc2cd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3dc2cd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e60103\" data-id=\"4e60103\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-000142e elementor-widget elementor-widget-text-editor\" data-id=\"000142e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Given that trade shows are an important rung on the ladder to success, how can businesses make the most of these fairs? <\/span><span style=\"color: #000000;\">Here are some ways in which you can leave a lasting impression at the next trade exhibition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89dd2dd elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"89dd2dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2cd74d\" data-id=\"d2cd74d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2877c elementor-widget elementor-widget-spacer\" data-id=\"1c2877c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635e367 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"635e367\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-1\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t1. The booth basics\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0b6fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c0b6fa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0698fe1\" data-id=\"0698fe1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8db1629 elementor-widget elementor-widget-text-editor\" data-id=\"8db1629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">A hive of activity, a fair is bound to be bustling with visitors around the clock. In fact, NY NOW accounts for <a href=\"https:\/\/nynow.com\/exhibitors\/why-exhibit\/\" target=\"_blank\" rel=\"noopener\">10,000+ attendees<\/a> annually! Amid this buzzing, the only way to draw people in is to make your booth stand out. Just like they say, first impressions matter!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-603ec21 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"603ec21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-acef6a8\" data-id=\"acef6a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6c3ecd\" data-id=\"a6c3ecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e044b42 elementor-widget elementor-widget-image\" data-id=\"e044b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"196\" src=\"https:\/\/www.qalara.com\/blog\/wp-content\/uploads\/2023\/04\/2.jpg\" class=\"attachment-large size-large wp-image-17249\" alt=\"NY NOW accounts for 10,000+ attendees annually\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-574d72b\" data-id=\"574d72b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d1d107 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6d1d107\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bcc7ca\" data-id=\"2bcc7ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23627cc\" data-id=\"23627cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af03947 elementor-widget elementor-widget-spacer\" data-id=\"af03947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-908e3b3 elementor-widget elementor-widget-text-editor\" data-id=\"908e3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">Book a good spot which will assure maximum foot traffic<\/span><\/li><li><span style=\"color: #000000;\">Locations in and around aisles, food stalls, and credible brands work best<\/span><\/li><li><span style=\"color: #000000;\">Your booth should be visually appealing and pique the interest of passers-by. Remember, your set-up will be the first physical exposure the visitors get of your brand. If that draws them in, the job is half done<\/span><\/li><li><span style=\"color: #000000;\">Use high-quality graphics, banners, lighting, and colors. These should ideally reflect your brand&#8217;s aesthetic<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5228af elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c5228af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d404844\" data-id=\"d404844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0168e02 elementor-widget elementor-widget-text-editor\" data-id=\"0168e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.qalara.com\/blog\/qalara-shines-at-ny-now-trade-fair-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #874439; text-decoration: underline;\">Take a look<\/span><span style=\"color: #874439; text-decoration: underline;\">\u00a0here<\/span><\/span><\/a> at how we at Qalara aced our presentation at NY NOW &#8217;22, by being brand-specific and one with our vision. Also pictured below is Qalara&#8217;s booth at the AGHA Sydney\u00a0Gift\u00a0Fair 2023.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd1e03 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"bbd1e03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f843f5e\" data-id=\"f843f5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ca7d79\" data-id=\"8ca7d79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8285d84 elementor-widget elementor-widget-image\" data-id=\"8285d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.qalara.com\/blog\/wp-content\/uploads\/2023\/04\/Qalara-at-AGHA-2023.jpg\" class=\"attachment-large size-large wp-image-17264\" alt=\"Qalara at AGHA 2023\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29824eb\" data-id=\"29824eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc25f86 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"bc25f86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9a76af\" data-id=\"d9a76af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e3993d elementor-widget elementor-widget-text-editor\" data-id=\"8e3993d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">To offer the best visitor-experience, ensure your booth is easily accessible and has enough space to move about. Dedicate a small area to conduct one-on-one meetings in. Even a display of a wide variety of products should look neat and non-overbearing to the eyes. Make sure there is enough space to entertain the visitors, give them a tour while striking a conversation with them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bd20b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bd20b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20fbff8\" data-id=\"20fbff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927ad1f elementor-widget elementor-widget-spacer\" data-id=\"927ad1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c844258 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"c844258\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-2\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t2. Highlight your USPs\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6575a47 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6575a47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23111f2\" data-id=\"23111f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87566b8 elementor-widget elementor-widget-text-editor\" data-id=\"87566b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">From signage to flyers and from handouts to all the creatives, make it a point that your brand-identity is imprinted across. To convey this information, use visually-rich mediums of instructions. Our brains are adapted to process visual information faster. Use the correct colors and typography for relaying the data. This will help visitors associate the information with your brand almost instantly. The average human attention span is about <a href=\"https:\/\/www.thetreetop.com\/statistics\/average-human-attention-span\" target=\"_blank\" rel=\"noopener\">8 seconds<\/a>, hence your USPs and brand-specs should travel across to the reader in 8 seconds or less.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3860873 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3860873\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dce0479\" data-id=\"dce0479\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7bd42a elementor-widget elementor-widget-text-editor\" data-id=\"b7bd42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">To make your booth stand out from the crowd, offer something unique that visitors will remember. This could be a product demonstration, a fun game, or a giveaway. Make sure it is relevant to your brand and industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4d009 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2e4d009\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b06f1b\" data-id=\"5b06f1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15de17a elementor-widget elementor-widget-spacer\" data-id=\"15de17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e70d7d elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"9e70d7d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-3\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t3. Smart curation\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055e4a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"055e4a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf1c942\" data-id=\"bf1c942\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84cb3c7 elementor-widget elementor-widget-text-editor\" data-id=\"84cb3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">About 70% exhibitors, notes NY NOW, attend its fair to launch new products. With a stage so vast and a community of visitors so diverse, what better opportunity to market your well-curated collection. Also, around 91% of buyers in attendance are searching for new and innovative products at the fair. When the stakes are so high and potentially favorable, it is wise to assemble a collection that is expansive yet converges to tell the same story. That of your brand&#8217;s vision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6647bb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6647bb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11d74e2\" data-id=\"11d74e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ef24ab\" data-id=\"2ef24ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ffcb11 elementor-widget elementor-widget-spacer\" data-id=\"9ffcb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc9584 elementor-widget elementor-widget-image\" data-id=\"1dc9584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"196\" src=\"https:\/\/www.qalara.com\/blog\/wp-content\/uploads\/2023\/04\/3.jpg\" class=\"attachment-large size-large wp-image-17250\" alt=\"About 70% exhibitors attend NY NOW to launch their new products while 91% of buyers in attendance are searching for new and innovative products at the fair.\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ff53c9\" data-id=\"7ff53c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63bba62 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"63bba62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6339f2b\" data-id=\"6339f2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b24e7a elementor-widget elementor-widget-spacer\" data-id=\"4b24e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ec675 elementor-widget elementor-widget-text-editor\" data-id=\"a9ec675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Be business-smart and plan much in advance. Conduct thorough consumer-behavior research to gain foresight on what kind of products buyers are on the lookout for. According to these findings, your trade fair catalog could entail several standout collections. These could range across categories and themes!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c098bd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c098bd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8ec6d1\" data-id=\"c8ec6d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c564999 elementor-widget elementor-widget-text-editor\" data-id=\"c564999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">While at NY NOW Summer Market &#8217;22, Qalara&#8217;s booth radiated its very essence through the collection on show. The products were homespun, muted, rustic, wholly artisanal and represented the core values of Qalara at first glance. The focus should be on composing an incredible catalog whose very essence and memory will stay with the buyers long after they have walked away.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f38a5f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f38a5f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01015cb\" data-id=\"01015cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88a580f elementor-widget elementor-widget-spacer\" data-id=\"88a580f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4aaf2a elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"a4aaf2a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-4\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t4. Know your product\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e94f9b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9e94f9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b6e9e7\" data-id=\"4b6e9e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6306c76 elementor-widget elementor-widget-text-editor\" data-id=\"6306c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">NY NOW surveyed that around 63% of buyers are more likely to purchase a product for their store after seeing it at the fair. The impression you leave at such trade shows, therefore, can make or break future collaborations and connections. For this purpose:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6525bb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6525bb0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e2de6bf\" data-id=\"e2de6bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-83f4f60\" data-id=\"83f4f60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4264dcf elementor-widget elementor-widget-spacer\" data-id=\"4264dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e776b70 elementor-widget elementor-widget-image\" data-id=\"e776b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/www.qalara.com\/blog\/wp-content\/uploads\/2023\/04\/4.jpg\" class=\"attachment-large size-large wp-image-17251\" alt=\"Around 63% of buyers are more likely to purchase a product for their store after seeing it at the fair.\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614c9e0 elementor-widget elementor-widget-spacer\" data-id=\"614c9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d6f85f\" data-id=\"9d6f85f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7ce6ab elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c7ce6ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8257b7a\" data-id=\"8257b7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-576e102\" data-id=\"576e102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b328d1 elementor-widget elementor-widget-text-editor\" data-id=\"5b328d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">Ensure that your staff present at the fair is knowledgeable<\/span><\/li><li><span style=\"color: #000000;\">Those tasked with receiving the visitors have to be extremely well-versed with the product. They should be able to effortlessly answer questions and provide information<\/span><\/li><li><span style=\"color: #000000;\">The personnel should know the product and services you offer in depth and be able to elaborate on the whys and hows of the process<\/span><\/li><li><span style=\"color: #000000;\">Grasping the correct moment, they should seamlessly be able to convey the uniqueness of your brand<\/span><\/li><li><span style=\"color: #000000;\">They must be tactful enough to incorporate your brand philosophy and the importance of your vision, every now and then in a conversation<\/span><\/li><li><span style=\"color: #000000;\">Finally, they should be able to bridge the gap between just visitors and potential customers<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65655b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"65655b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b578ec5\" data-id=\"b578ec5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6776736 elementor-widget elementor-widget-text-editor\" data-id=\"6776736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">To achieve that, provide holistic training to your staff. Conduct a couple of mock tests to ensure they are well-prepared to handle various scenarios and even troubleshoot, if required.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a588005 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a588005\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4536b39\" data-id=\"4536b39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3e8a88 elementor-widget elementor-widget-spacer\" data-id=\"b3e8a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af7b73 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"7af7b73\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-5\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t5. Engage effectively\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58c87e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b58c87e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a31b17\" data-id=\"7a31b17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11353d1 elementor-widget elementor-widget-text-editor\" data-id=\"11353d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Waiting around for visitors to approach your booth will do you no good. Rather, pique their interest so you actually rope in all the curious stares to your stall. Be enterprising and engage with visitors. Enhance the on-site experience and curate events to draw in the crowd. Once that is achieved, keep their interest levelled by asking open-ended questions. Do also listen to their needs and concerns. Provide information and solutions that are relevant to their requirements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-724a81a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"724a81a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-059c435\" data-id=\"059c435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e75f6 elementor-widget elementor-widget-spacer\" data-id=\"72e75f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a84845 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"5a84845\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-6\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t6. Promote proactively on social media\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8a8ba6 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c8a8ba6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99de6d9\" data-id=\"99de6d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b510e3c elementor-widget elementor-widget-text-editor\" data-id=\"b510e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Today&#8217;s information age is all about the &#8216;optics.&#8217; How you carry yourself and the way you are perceived by others account for heaps! Same goes for your brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-844dcba elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"844dcba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4662e7a\" data-id=\"4662e7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bdbc79 elementor-widget elementor-widget-text-editor\" data-id=\"0bdbc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Digital marketing and social media have become the deciding factors of brand strategy and success. Having an active social media presence is hence a must. This can help popularize your brand by improving website traffic, giving new leads, and keeping your existing client-base well-informed. According to Statista, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.statista.com\/statistics\/188447\/influence-of-global-social-media-marketing-usage-on-businesses\/\" target=\"_blank\" rel=\"noopener\">increased exposure<\/a><\/span> is the leading benefit of resourceful social media use. Hence, while at it, why not use it to your advantage?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32e3f17 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"32e3f17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c980529\" data-id=\"c980529\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bc117 elementor-widget elementor-widget-text-editor\" data-id=\"45bc117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Plan a string of social media campaigns. Remember to:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e236e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7e236e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6d54a5\" data-id=\"f6d54a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d24d9e\" data-id=\"7d24d9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8deb520 elementor-widget elementor-widget-text-editor\" data-id=\"8deb520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">Inform your followers well in advance about your exhibition plans<\/span><\/li><li><span style=\"color: #000000;\">Promote the forthcoming line of events and the agenda. This will give your existing loyal clients an update on your journey<\/span><\/li><li><span style=\"color: #000000;\">Talk about your catalog, its process, the themes and collections you intend on displaying<\/span><\/li><li><span style=\"color: #000000;\">If possible, conduct live virtual video sessions while at the fair to give the client-business connect a much more real-time dimension<\/span><\/li><li><span style=\"color: #000000;\">Keep your social media pages fully updated with posts and short videos that use the correct hashtags. This will attract and engage new audiences with interests that align with the services you offer<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e679309 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e679309\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3b4f40\" data-id=\"b3b4f40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3841caa elementor-widget elementor-widget-text-editor\" data-id=\"3841caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">After the trade show, reach out to promising options from the event you felt could potentially become your clientele. Employing tactics such as sending cold emails and newsletters can churn out fair results too!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15abd88 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"15abd88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eda1f9e\" data-id=\"eda1f9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57945a3 elementor-widget elementor-widget-spacer\" data-id=\"57945a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1b6c4 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"df1b6c4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-7\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t7. Banners, posters and catalogs\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecfc932 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ecfc932\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da272ff\" data-id=\"da272ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cea383f elementor-widget elementor-widget-text-editor\" data-id=\"cea383f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Ensure the visual aids you erect at your booth are made with much care and consideration. Any banners, standees and signages you use have to be designed with consistency across. While making such creatives, remember<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b523b61 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b523b61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-988194d\" data-id=\"988194d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f62fb3b\" data-id=\"f62fb3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1b5059 elementor-widget elementor-widget-text-editor\" data-id=\"a1b5059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">the photos need to be of good quality and high-resolution<\/span><\/li><li><span style=\"color: #000000;\">the colors used should merge with your brand story<\/span><\/li><li><span style=\"color: #000000;\">the font style should appear professional<\/span><\/li><li><span style=\"color: #000000;\">the textual content should be relevant and cater to the target audience<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a15110 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5a15110\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86a5e5b\" data-id=\"86a5e5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-738f55b elementor-widget elementor-widget-spacer\" data-id=\"738f55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078e1fb elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"078e1fb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b-8\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\t8. Follow up &amp; nurture\t<\/h3>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0b4fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c0b4fa3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4189432\" data-id=\"4189432\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9579f22 elementor-widget elementor-widget-text-editor\" data-id=\"9579f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">A highly successful run at the fair is not the be-all and end-all of your trade fair journey. In fact, it is just a gateway into what&#8217;s to come next. Whether your stint at the expo proved to be a lucrative outcome that forged sustainable connections will depend on how diligently you tackle the aftermath. To do that:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf01811 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"cf01811\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c64514\" data-id=\"0c64514\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38720bf\" data-id=\"38720bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b5f9c elementor-widget elementor-widget-text-editor\" data-id=\"d3b5f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">Follow up with the leads you generated<\/span><\/li><li><span style=\"color: #000000;\">Send personalized messages and targeted emails thanking the leads for their time<\/span><\/li><li><span style=\"color: #000000;\">Offer further information and instigate the dialogue about how to pursue things ahead<\/span><\/li><li><span style=\"color: #000000;\">Explain the process details and reiterate the benefits they could avail if they order from you<\/span><\/li><li><span style=\"color: #000000;\">Demonstrate your commitment by promising end-to-end customer service<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea1e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8ea1e4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa9a490\" data-id=\"aa9a490\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-879a034 elementor-widget elementor-widget-text-editor\" data-id=\"879a034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Remember, interest has to be shown both ways. Hence, leverage your position as the service provider, and nurture the connections you formed!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9408d23 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9408d23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9677e8e\" data-id=\"9677e8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9166532 elementor-widget elementor-widget-spacer\" data-id=\"9166532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270ff04 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"270ff04\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"c\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tUpcoming fairs and tradeshows\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d464d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1d464d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c42751a\" data-id=\"c42751a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0b14e5 elementor-widget elementor-widget-text-editor\" data-id=\"f0b14e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">If you wish to participate in your first or next trade show, here are some brilliant opportunities to explore.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4495bf elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f4495bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d55ca5e\" data-id=\"d55ca5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b3d51d2\" data-id=\"b3d51d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98c5e90 elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"98c5e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/interiorlifestyle-tokyo.jp.messefrankfurt.com\/tokyo\/en.html\" target=\"_blank\">\n\t\t\t\t\t1. Interior Lifestyle Tokyo 2024\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">12 \u2013 14 June 2024<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/interiorlifestyle-tokyo.jp.messefrankfurt.com\/tokyo\/en.html\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/interiorlifestyle-tokyo.jp.messefrankfurt.com\/tokyo\/en.html\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-75ffe62\" data-id=\"75ffe62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca0ff9 elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"4ca0ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.atlantamarket.com\/Market-Info\/Dates-and-Hours\" target=\"_blank\">\n\t\t\t\t\t2. The Atlanta Summer Market 2024\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">16 \u2013 22 July 2024<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/www.atlantamarket.com\/Market-Info\/Dates-and-Hours\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/www.atlantamarket.com\/Market-Info\/Dates-and-Hours\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cf68f81\" data-id=\"cf68f81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ae8db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8ae8db6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-07cdcfc\" data-id=\"07cdcfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-043a551\" data-id=\"043a551\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6edeced elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"6edeced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/interior-lifestyle-china.hk.messefrankfurt.com\/shanghai\/en.html\" target=\"_blank\">\n\t\t\t\t\t3. Interior Lifestyle China 2024\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">TBA<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/interior-lifestyle-china.hk.messefrankfurt.com\/shanghai\/en.html\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/interior-lifestyle-china.hk.messefrankfurt.com\/shanghai\/en.html\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8b30cdc\" data-id=\"8b30cdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d96de elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"10d96de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/ihgfdelhifair.in\/\" target=\"_blank\">\n\t\t\t\t\t4. Indian Handicrafts and Gifts Delhi Fair 2024\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">16 \u2013 20 Oct 2024<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/ihgfdelhifair.in\/\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/ihgfdelhifair.in\/\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2b27096\" data-id=\"2b27096\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eedc3c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"eedc3c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4e6f667\" data-id=\"4e6f667\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-85fe744\" data-id=\"85fe744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5f6be elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"3d5f6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/gifts-lifestyle-middle-east.ae.messefrankfurt.com\/dubai\/en.html\" target=\"_blank\">\n\t\t\t\t\t5. Gifts &amp; Lifestyle, Middle East 2024\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">12 \u2013 14 Nov 2024<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/gifts-lifestyle-middle-east.ae.messefrankfurt.com\/dubai\/en.html\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/gifts-lifestyle-middle-east.ae.messefrankfurt.com\/dubai\/en.html\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e5b572b\" data-id=\"e5b572b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd2770c elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"bd2770c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.atlantamarket.com\/Market-Info\/Dates-and-Hours\" target=\"_blank\">\n\t\t\t\t\t6. The Atlanta Winter Market 2025\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">14 \u2013 20 Jan 2025<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/www.atlantamarket.com\/Market-Info\/Dates-and-Hours\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/www.atlantamarket.com\/Market-Info\/Dates-and-Hours\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eb1ab16\" data-id=\"eb1ab16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9e9330 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a9e9330\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eb5c2c3\" data-id=\"eb5c2c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0f0d009\" data-id=\"0f0d009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98ae86f elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"98ae86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.imm-cologne.com\/\" target=\"_blank\">\n\t\t\t\t\t7. imm cologne 2025 - interior design fair\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">12 \u2013 16 Jan 2025<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/www.imm-cologne.com\/\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/www.imm-cologne.com\/\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c655dea\" data-id=\"c655dea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc5265f elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"dc5265f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/ambiente.messefrankfurt.com\/frankfurt\/en.html\" target=\"_blank\">\n\t\t\t\t\t7. Ambiente Frankfurt Messe 2025\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\">7 \u2013 11 Feb 2025<\/p>\n\t<\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--left qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/ambiente.messefrankfurt.com\/frankfurt\/en.html\" target=\"_blank\">\t<span class=\"qodef-m-text\">Read more here<\/span>\t<\/a>\t<\/div>\n\t\t\t<a class=\"qodef-m-link\" href=\"https:\/\/ambiente.messefrankfurt.com\/frankfurt\/en.html\" target=\"_blank\"><\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b71f8e5\" data-id=\"b71f8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e11700 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1e11700\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90e89f6\" data-id=\"90e89f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e8ef34 elementor-widget elementor-widget-spacer\" data-id=\"2e8ef34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e1b94 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"18e1b94\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"d\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tConclusion\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b232428 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b232428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1399eb\" data-id=\"c1399eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f41b9d elementor-widget elementor-widget-text-editor\" data-id=\"9f41b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Attending trade fairs is an essential part of a retailer&#8217;s growth strategy. Businesses get a platform and a chance to be amongst hundreds of sellers and retailers vying for the spotlight. For increased chances of success, prepare diligently. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e10f475 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e10f475\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b074e18\" data-id=\"b074e18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-096eaeb elementor-widget elementor-widget-text-editor\" data-id=\"096eaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Related blogs: <em><span style=\"color: #874439;\"><span style=\"text-decoration: underline;\"><a style=\"color: #874439; text-decoration: underline;\" href=\"https:\/\/www.qalara.com\/blog\/qalara-partners-with-giftware-association-uk\/\" target=\"_blank\" rel=\"noopener\">Qalara partners with Giftware Association<\/a><\/span>,<\/span><\/em><\/span><\/p><p><em><span style=\"color: #874439;\"> <span style=\"text-decoration: underline;\"><a style=\"color: #874439; text-decoration: underline;\" href=\"https:\/\/www.qalara.com\/blog\/qalara-at-ambiente-frankfurt\/\" target=\"_blank\" rel=\"noopener\">Qalara at Ambiente Frankfurt<\/a><\/span>, <\/span><\/em><\/p><p><em><span style=\"color: #874439;\"><span style=\"text-decoration: underline;\"><a style=\"color: #874439; text-decoration: underline;\" href=\"https:\/\/www.qalara.com\/blog\/trendspotting-at-maisonobjet-paris\/\" target=\"_blank\" rel=\"noopener\">Trendspotting at Maison&amp;Objet, Paris<\/a>,<\/span><\/span><\/em><\/p><p><em><a href=\"https:\/\/www.qalara.com\/blog\/innovate-and-celebrate-gift-of-the-year-awards-2024\/\"><span style=\"text-decoration: underline; color: #874439;\">Innovate &amp; celebrate: Gear up for UK\u2019s Gift of the Year Awards 2024<\/span><\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f034ad elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8f034ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd01119\" data-id=\"dd01119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971f0f8 elementor-widget elementor-widget-text-editor\" data-id=\"971f0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"color: #874439;\"><span style=\"color: #000000;\">Do exercise the tips and tricks mentioned above and let us know your go-to ways to prepare for a tradeshow in the comments below.<\/span> <a style=\"color: #874439;\" href=\"https:\/\/www.qalara.com\/explore\/shopnow-guest\/?utm_source=Blog&amp;utm_medium=lasting_impression_at_tradeshows&amp;utm_campaign=blog_to_shop_now\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Qalara<\/span><\/a><\/span> hopes you have a fruitful fair experience which celebrates your products and leaves a lasting impression on the audiences!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba4726d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ba4726d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-484f183\" data-id=\"484f183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d595e9 elementor-widget elementor-widget-spacer\" data-id=\"9d595e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb9029 elementor-widget elementor-widget-text-editor\" data-id=\"bcb9029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"color: #000000;\">~ Written by <strong>Gauri S<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qalara lists crucial tips that can increase footfall into your booth at trade shows. Read on to discover how to make a lasting impression at fairs and expos.<\/p>\n","protected":false},"author":15,"featured_media":17223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[287,749,699,1039,571,948,1048,1045,282,1046,1030,1029,1028,1049,693,1035,1032,1031,1034,932,936,1044,1047,286,570,1036,1041,1033,275,1038,1050,1027,1040,1037,663,1043,1042,443],"class_list":["post-17188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-artisanal","tag-b2b","tag-banners","tag-booth","tag-brands","tag-buyers","tag-catalog","tag-collection","tag-eco-friendly","tag-engage","tag-exhibitions","tag-expos","tag-fairs","tag-growth","tag-guide","tag-leads","tag-marketing","tag-markets","tag-network","tag-ny-now","tag-ny-now-summer-market","tag-posters","tag-promote","tag-qalara","tag-retailers","tag-sales","tag-sellers","tag-social-media","tag-sourcing","tag-stalls","tag-success","tag-trade-shows","tag-traffic","tag-trending","tag-trends","tag-usps","tag-visitors","tag-wholesale"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/posts\/17188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/comments?post=17188"}],"version-history":[{"count":110,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/posts\/17188\/revisions"}],"predecessor-version":[{"id":25120,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/posts\/17188\/revisions\/25120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/media\/17223"}],"wp:attachment":[{"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/media?parent=17188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/categories?post=17188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qalara.com\/blog\/wp-json\/wp\/v2\/tags?post=17188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}